Mr. Oizo's Iconic Music Video "Flat Beat" Celebrates 23 Years
A Timeless Classic That Still Resonates Today
A journey through the creation and impact of Mr. Oizo's iconic music video, "Flat Beat".
In 1999, Mr. Oizo released the music video for "Flat Beat," which quickly became a global phenomenon. The video, directed by Quentin Dupieux, featured the now-iconic character Flat Eric, a yellow puppet with a deadpan expression. The video's unique blend of music, visuals, and humor captivated audiences worldwide, amassing over 59 million views on YouTube to date.
The creation of "Flat Beat" was a relatively simple affair. "It took two hours in an afternoon," recalls Mr. Oizo. "It wasn't an important moment." However, the video's impact was anything but insignificant. "Flat Beat" became an instant hit, gaining widespread airplay on MTV and other music channels. The song also topped the charts in several countries and was nominated for a Grammy Award. The video's success also catapulted Flat Eric into stardom, spawning a line of merchandise and even appearing in a Super Bowl commercial.
The enduring popularity of "Flat Beat" is a testament to its timeless appeal. The video's blend of catchy music, quirky visuals, and relatable humor continues to resonate with audiences of all ages. "I think people like it because it's funny and it's got a good beat," says Mr. Oizo. "It's a feel-good song that makes people happy."
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