Shein: Is It a Legitimate Retailer?

BBB Rating and Reviews Raise Questions

Shein, an online retailer based in Los Angeles, CA, does not currently hold Better Business Bureau (BBB) accreditation. This has led to concerns among consumers about the legitimacy of the organization.

BBB Complaints and Shopper Advice

The BBB has received over 1,300 complaints about Shein, ranging from issues with product quality to customer service. The BBB advises new Shein shoppers to start small and check reviews on the platform before making significant purchases.